As publicity and marketing partners to MAYDE Australia Turkish Towels - Agency GLOW spearheaded the launch into the US market. Our efforts have been focused on product placement, influencer seeding and strategic retail distribution.

GrindMedia sourced Agency GLOW to develop, manage and execute a 6-stop nationwide tour to launch the FIAT 500L. Event series took place over the course of 6 months across Miami, Santa Monica, San Diego, Chicago, San Francisco and New York, culminating with an on-site brand activation at the annual SURFER Poll Awards in Hawaii. Agency GLOW played a critical role in the initiative coordination and execution between FIAT and GrindMedia.

With our extensive media network across Australia, Colorado-based ZEAL Optics engaged Agency GLOW to manage and execute the Australian brand re-launch. We organized targeted in-person media visits, executed a Sydney-based launch event and secured media coverage with key product placements.