FIAT + GRIND MEDIA BRAND ACTIVATION. SIX (6) CITIES ACROSS THE USA. FULLY INTEGRATED MARKETING CAMPAIGN.
LOVESURF 2015 BRAND VIDEO PRODUCTION + SHOOT MANAGEMENT
Videographer: The Wonderland Group
DETAILED CASE STUDIES PROVIDED UPON REQUEST.
Photo: Justin Jay Photography
FIAT + GRIND MEDIA
GrindMedia sourced Agency GLOW to develop, manage and execute a 6-stop nationwide tour to launch the FIAT 500L. Event series took place over the course of 6 months across Miami, Santa Monica, San Diego, Chicago, San Francisco and New York, culminating with an on-site brand activation at the annual SURFER Poll Awards in Hawaii. Agency GLOW played a critical role in the initiative coordination and execution between FIAT and GrindMedia.
With our extensive media network across Australia, Colorado-based ZEAL Optics engaged Agency GLOW to manage and execute the Australian brand re-launch. We organized targeted in-person media visits, executed a Sydney-based launch event and secured media coverage with key product placements.