GrindMedia sourced Agency GLOW to develop, manage and execute a 6-stop nationwide tour to launch the FIAT 500L. Event series took place over the course of 6 months across Miami, Santa Monica, San Diego, Chicago, San Francisco and New York, culminating with an on-site brand activation at the annual SURFER Poll Awards in Hawaii. Agency GLOW played a critical role in the initiative coordination and execution between FIAT and GrindMedia.